Brand Evolution

Since the late 90’s, Michael’s Products has come a long way from its humble beginnings at Kingsley Health Care Chemist. Over time, the products have evolved, establishing Michael’s Products as a highly regarded provider of Australian health care solutions.

1994

Michael graduated as a Community Pharmacist and took an interest in skin care while gaining experience as a Pharmacist.

1998

Initial research and development: Michael’s Products began at Kingsley Health Care Chemist, with Michael and Les conducting extensive research and development for the Michael’s Products range in their daily interactions with their loyal customers

2001

Manufacturing in WA commences, while products are labelled and distribution to pharmacies begins.

2002

Michael’s Skin Range + Prim-E + Prim-E with sunscreen launched:
Michael’s Products introduce a skin range including wash, lotion and cream as well as the Prim-E range.

2003

Television presence and expanded national distribution as well as internationally to Singapore.

2004

Physios found Medi Rub to be effective for the treatment of soft tissue injuries, which established a new distribution channel for Michael’s Products.

2005

Michael’s Skin Range formulation is improved, with olive oil used as the main moisturising ingredient. This gave rise to the Olivara range, Skin care enriched with olive oil; including wash, lotion, skin cream, shampoo & conditioner.

2006

Aloe Vera Gel is introduced. Prim-E range used in hospitals for patients with dry skin as a result of medical treatment and medication side effects.

2007

Olivara 2L range is introduced

2009

Updated internet mail ordering which has evolved into a rapidly expanding distribution of our products directly to our loyal customers.

2010

A necessity to expand resulted in a relocation from Herdsman to our own premises at 2/25 Ruse St Osborne Park

2011

Products were distributed Australia wide

Continued promotion lead to the use of Medi Rub in major hospitals and elite athlete programs in Singapore.

2012

Over the previous few years, Michael’s Products was used extensively by the Australian Institute of Sport, WAFL clubs and the Australian Ballet

2014

Website update and creation of social media to enhance the distribution and availability of our products to our local customers.

2016

All manufacturing occurs in Australia, with the majority based in WA. Michael’s Products still uses unchanged, original product formulas.

Beyond