Brand Evolution

Since the late 90’s, Michael’s Products has come a long way from its humble beginnings at Kingsley Health Care Chemist. Over time, the products have evolved, establishing Michael’s Products as a highly regarded provider of Australian health care solutions.


Michael graduated as a Community Pharmacist and took an interest in skin care while gaining experience as a Pharmacist.


Initial research and development: Michael’s Products began at Kingsley Health Care Chemist, with Michael and Les conducting extensive research and development for the Michael’s Products range in their daily interactions with their loyal customers


Manufacturing in WA commences, while products are labelled and distribution to pharmacies begins.


Michael’s Skin Range + Prim-E + Prim-E with sunscreen launched:
Michael’s Products introduce a skin range including wash, lotion and cream as well as the Prim-E range.


Television presence and expanded national distribution as well as internationally to Singapore.


Physios found Medi Rub to be effective for the treatment of soft tissue injuries, which established a new distribution channel for Michael’s Products.


Michael’s Skin Range formulation is improved, with olive oil used as the main moisturising ingredient. This gave rise to the Olivara range, Skin care enriched with olive oil; including wash, lotion, skin cream, shampoo & conditioner.


Aloe Vera Gel is introduced. Prim-E range used in hospitals for patients with dry skin as a result of medical treatment and medication side effects.


Olivara 2L range is introduced


Updated internet mail ordering which has evolved into a rapidly expanding distribution of our products directly to our loyal customers.


A necessity to expand resulted in a relocation from Herdsman to our own premises at 2/25 Ruse St Osborne Park


Products were distributed Australia wide

Continued promotion lead to the use of Medi Rub in major hospitals and elite athlete programs in Singapore.


Over the previous few years, Michael’s Products was used extensively by the Australian Institute of Sport, WAFL clubs and the Australian Ballet


Website update and creation of social media to enhance the distribution and availability of our products to our local customers.


All manufacturing occurs in Australia, with the majority based in WA. Michael’s Products still uses unchanged, original product formulas.